Search Engine Optimization

When you type in a term on a search engine, such as Google or Yahoo ? the thousands or often millions of pages of content are all competing for the same share of the consumer?s time online. Search engines drive over 50 of online purchases - and with half of the global population able to access the Web - almost 90% of people online find websites through these search engines. In fact, going back to pages of competition, there exists over 21 billion web pages that can be found on search engines, and businesses are now realizing that they must invest in capturing a high placement if they are to reap the financial benefits that come with being on the top pages of search.

SEO is about making your website in such a way that it will appear higher in the search rankings. A website that's optimised for search engines can reap huge benefits on to your website and your business.

• 42% to 86% of websites are found through search engines .
• There are 300 million searches carried out per day, every day.