Marketing Services

Marketing in an organization is concerned with every aspect of the product from its conception to designing, pricing, promotion, and distribution and selling. Even when the product finally reaches the consumer, the marketing process still continues. Customer satisfaction is ensured by the provision of quality after sales services.

As the prime and foremost distributor cum marketer of professional publications and products in the specialist areas of law Tax, Accounting and Business, Our sales and marketing departments are structured in such a way that optimum satisfaction of our customers throughout the Federation is guaranteed on one hand, while impacting positively the organization's bottom-line on the other.

In order to cater to the needs of our numerous customers the distribution method adopted by the sales department is the geographical type. Thus the entire sales function is divided into regions; the National Sales Manager is responsible for the coordination of sales activities in all regions. While the Regional Sales Managers are responsible for the coordination of sales activities within their respective regions, the Regional sales force structure is further segmented into telesales and direct sales units. This is to ensure optimism reach and satisfaction of our customers.